EOS is Now an Established Company
Chapstick used to be the most popular lip balm in the past. In 1999 EOS lip balm (https://evolutionofsmooth.ca/lip-balm.html) began to be sold in Well known stores everywhere. The products also made its way to popular online shopping sites such as Amazon and eBay. Celebrities began using EOS, and those celebrities include Kim Kardashian and Miley Cyrus. EOS is an organic natural product whose name stands for Evolution of Smooth. This lip balm is the second best-selling in the U.S. It surpasses Chapstick and Blistex which have been used by many people for years. EOS lip treatment is estimated to sell $2 billion by 2020 because of its organic ingredients. The first step EOS used to become successful was to create many EOS products and then provide them to vendors. Now that they are a more established company they want to provide their customers with information about EOS. Three men began the idea for EOS Mehra, Jonathan Teller, and Craig Dubitsky, Dubitsky has left the EOS corporation. They saw the need for lip treatment care in the market. For this reason, they decided to make a quality lip balm that was rare in the market. They were not interested in making a product with cheap ingredients instead they wanted one that was quality. The idea was to create a lip balm for women that would not get lost in their purse. The unique size and shape granted that for EOS. The creators centered this lip balm around women and what most women like. Many women enjoy colors and shapes that stand out and this is one of the reasons EOS lip balm was bought by many. Teller also wanted the lip balm to be unique to any other lip balms in the market which would make it memorable. Their product is organic and focuses on being a product women enjoy using. Their slogan is “The lip balm that makes you smile.” Although, it was difficult for the product to get into to stores EOS creators accomplished it.